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Tools I Use for App Development & Online Marketing

by Jeanne

Tools I Use for App Development & Online Marketing

Want to know the exact tools I’m using to build my business?

Below you’ll find the tools, services and resources you can use in your own online business. This page is a work-in-progress just as your business is always a work-in-progress. New tools and resources are added regularly, so you should bookmark this page for easy future reference.

Affiliate Disclosure: Please note that some of the links below contain my affiliate links (translation: I will earn a commission if you make a purchase through these links).

WEBSITE DEVELOPMENT – Create a website to help market your mobile apps.

  • Domain Name (GoDaddy.com) – I use GoDaddy for all of my domain name purchases. Money-saving tip: Do a Google search for “GoDaddy coupons” and you can always find coupon codes that’ll save you quite a bit of money. I never pay full price when buying a domain name.
  • Web Hosting-VPS (ServInt) – This is the hosting company I use to host AppsBlogger. ServInt offers VPS (Virtual Private Server) and dedicated servers. I use (and pay more) for VPS hosting because: (1) It’s much more reliable. So far, I’ve had zero downtime. Whereas before, I’ve had regular downtimes using shared hosting. Time is money and you don’t want to lose a single sale due to downtime. (2) No “guilt by association”. I don’t want to run the risk of associating with bad websites (as with shared hosting). With shared hosting, you share IP addresses with other websites, and you don’t know what these other websites are. Google can penalize your website for linking or associating with spam and porn sites. (3) Great customer service. When you have an issue with your website, you need knowledgeable tech support to fix it fast. With ServInt, I’ve always had very fast response time from their tech support and got my issues resolved very quickly.
  • Web Hosting-Shared (BlueHost.com) – VPS hosting is an expensive hosting option, especially if you’re just starting out. That’s why I recommend Bluehost for shared hosting if you want to start with a more budget-friendly solution. Bluehost is one of the top shared hosting companies and have a very good reputation. Once you get a good amount of traffic to your website, though, you may want to consider switching to VPS hosting (see above).
  • WordPress.org – This is the self-hosted blogging software I use. The software itself is free. If you host with Bluehost, they have a simple 1-click install via their control panel. Please don’t bother with a WordPress.com blog (where your website is hosted on WordPress.com). You are building a real online business, not a hobby site. With WordPress.org, you’ll have complete back-end access to tweak your website as you please. Not so with a WordPress.com website.
  • Thesis Theme – AppsBlogger is built on the Thesis Theme framework. This is THE theme to use for WordPress. It will help you with search engine optimization and has super easy point-and-click design and font controls.
  • 99designs – Get a slick, professional design for your site or app by hosting a “design contest” and their large community of talented designers will compete to create a design. You get to see all the designs and only pay for the design you like the best! I used them for my app icon design.

MARKETING

  • Keyword ResearchMarket Samurai is THE top keyword research tool. To bring traffic to your website, you need to rank on top of the search engines. To land on top of the search engines, you need to perform keyword research and find out what keywords visitors use in your niche market.
  • Email Subscriptions & MarketingAWeber is the company I use to manage my email subscriptions. If you’re serious about your online business, this is the email marketing service to use.