THE HUNGRY GAMES:A Tasty Serving of Business Strategies for M.A.D. (Mobile Application Development) Success

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31

The one where they lost a needle

by Jeanne

Text exchange between me and “Boris” (name changed to protect the innocent):

Me: Ok, when r u leaving?

Boris: Don’t know. They lost a needle. We have to wait for the radiologist to read the x-rays.

Me: WHAT?! (In my head I was thinking of an entire syringe because I was interpreting this word in Chinese, and in Chinese, “needle” and “syringe” are the same word.) How the hell do you lose a needle inside a patient?

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28

Taking Chances and the Cure for ED

by Jeanne

I suffered from idea constipation.

Three weeks ago, I published my first book (incurring the wrath of real writers everywhere; well, at least in the English-speaking countries).

Now, I have ED (get your mind out of the gutter).

Entrepreneur Dysfunction is the entrepreneur’s version of writer’s block.

It’s as if I’d angered the spirits of great writers and in retaliation, they’ve shut off my ideas spigot.

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35

How to Create Instant Credibility

by Jeanne

I wrote a book that came out today, but we’ll get to that in a moment.

On February 23, 2012, I read a blog post that will forever change my life.

The Catalyst

That blog post was about newsjacking via Kindle. And even though I’ve written about newsjacking before, I wasn’t particularly interested in the newsjacking aspect of the article. Instead, I was intrigued by the following:

“it took (Alan Goldsher) 72 hours to write a 15,000-plus-word manuscript, 36 hours using Vook technology to build the e-book, and then another 24 hours to arrange distribution.”

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30

Why I Spent $4,152.11 on a FREE Mobile App

by Jeanne

How much is gaining an INSTANT audience numbering in the thousands worth to you?

And I don’t mean one-time visitors, either.

I mean the kind of audience that returns over and over again.

A loyal and captive audience . . . one that will buy whatever you have to offer.

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Hi, I’m Jeanne, a serial entrepreneur and recovering lawyer finding her way in the tech world. AppsBlogger is where I blog about marketing, PR, entrepreneurship and bootstrapping a startup. More...
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A Startup’s Ethos

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

- Theodore Roosevelt
I run because I can. Because when I do, there’s always the chance to be extraordinary. A chance to start unknown and to finish unforgettable. A chance to overcome all obstacles, to fight through pain and suffering to test your emotional limits and boundaries, to experiment with the potential of the human body and discover just how far you can push yourself.

- Laura Weisberger

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