And that’s the truth.
That’s the truth if the failure to fully disclose equals lying . . . lying by omission.
When I tell you that you, too, can achieve the level of success that I have just by following my methods, I am lying to you.
Because knowing how to do something is a long way from actually doing it.
I don’t tell you the insane amount of hours you must spend to bring that app, ebook, software, course, product, etc., etc. to market. However much time you *think* you need to do XYZ, double it. Because it will take at least that long if not longer.
I don’t tell you that friends and family obligations will suck the entrepreneurial drive out of you if you let it. Have a spouse? He/she better be EXTREMELY understanding. Have young children? You better have an EXTREMELY supportive spouse. Otherwise, something’s gotta give.
I don’t tell you that personal relationships might suffer because you need laser-sharp focus and can’t be bothered with being “considerate” all the time. Or that most people crack under the pressure to produce. Or that YOU might not be cut out to be an entrepreneur.
I don’t tell you the extreme juggling you will perform with your relationship and finances.
I don’t tell you there’ll be days when you’re so stressed out that you’ll be walking around like a zombie.
But lying can be good.
Because if I tell you the truth, the whole truth and nothing but the truth, you would be paralyzed with fear and never begin.
If I told you the truth, you would use it as an excuse to give up on your dreams.
If I knew then what I know now, I would . . . Fuck that! I don’t want to know. Because if I knew exactly how much work, emotional, physical and financial toll it would take, I would not have gone down this path and be where I am today. Ignorance is bliss. I’m glad I didn’t know.
I’m glad there are other people out there who didn’t know either. People who were able to create amazing things that they might’ve never attempted to create if they knew.
. . . because someone was kind enough to lie to them.
These are the lies that marketers tell. These are the lies I tell.
But once you’re on top of your Mount Everest, these lies all seem to fade away. You’ll brag about all the sacrifices you made to get there. People will look at you in awe for the accomplishments you’ve achieved. You will be a living legend.
So, please forgive me for lying to you.
You are free to ignore the lies. But you can’t stop it.
Sometimes lying is okay. Honesty is not always the best policy. Don’t confuse honesty with morality.
When I gave in to the lies, I became free from the constraints, free from the expectations, and free from the naysayers.
You’ve been warned.
(P.S. I want to thank Peter Sandeen for inspiring this post.)