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How to Attract Customers – The Ultimate Guide

by Jeanne

How to Attract Customers – The Ultimate Guide

by on May 21, 2012 · 2 comments

Who Is Your Ideal Customer?Do you need more customers?

Are you wasting a lot of time with tire kickers who seemed interested but never buy?

This Customer Attraction resource is THE definitive guide to help you identify and attract the RIGHT customers who will buy your products and services.

Each chapter contains links to hand-picked blog posts that will help you define who your best customers are, tips on where to find them, and step-by-step techniques on how you can attract loyal, paying customers.

This online book will be regularly updated, so be sure to bookmark this page. If you ever feel business is lagging, refer to this guide to help you get back on track. (I’m very excited that this book will be included as a resource in Danny Iny’s new Naked Marketing Manifesto.)

Ready to attract new customers who will beat a path to your door?

Introducing: The Ultimate Customer Attraction Book

This online resource guide is broken down into several chapters. Just click on the chapter topic you’re interested in and you’ll be automatically taken there.


Chapter 1: Who is Your Ideal Customer? An Introduction

If you can’t figure out who the perfect customer is, the person who would agree that you are without doubt their best choice, then you aren’t the best choice for anyone. – Jason Cohen   

The first and most important step for any business is to identify your target customers. Do it right, you will have a much easier time converting visitors into buyers. Do it wrong, you risk creating a product/service that nobody (or not enough people) wants.

I highly recommend you check out Rags Srinivasan’s analysis of an interview with Grammy Award-winning singer Chrisette Michelle and how it “showed her clear understanding of her audience (target segment) and addressing new markets – something every marketer should know and practice.”

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Want to add a resource to this chapter? Tweet me with “How to Attract Customers Chapter 1″ and provide a link.

 

Chapter 2: Step-By-Step Guides on Defining and Identifying Your Target Customers

I can tell you that my experience suggests that you’re never really done with this exercise (discovering your ideal target customer). – John Jantsch   

It’s time to get down to business. Follow the step-by-step instructions from experts like John Jantsch of Duct Tape Marketing on discovering your perfect target customer. Keep in mind that this is not a one-time exercise. It’s an ongoing process of discovering and refining who your ideal customers are.

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Want to add a resource to this chapter? Tweet me with “How to Attract Customers Chapter 2″ and provide a link.

 

Chapter 3: Going Beyond Demographics – Your Customer’s Beliefs, Expectations and Worldview

The two elements that must come together are: The story you can confidently tell and the worldview the buyer tells herself. When those align, you win. – Seth Godin

Still targeting your customers only by their demographics? You may be missing your target completely. You’ve got to dig deeper than the usual suspects of age, gender, income, education, marital status, etc. Why? Because your customer’s beliefs, expectations and worldview can play a huge role in their decision to buy your vs. your competitor’s products or services.

Be sure to check out how author John Locke used the customer profiling method to help him sell 1 million ebooks in 5 months in 8 Creative Ways To Profile Ideal Customers.

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Want to add a resource to this chapter? Tweet me with “How to Attract Customers Chapter 3″ and provide a link.

 

Chapter 4: Where to Find Target Customers

It’s all about relevance, and thinking like your customer. Start by looking at which social media platforms you’re engaging on, sharing links, posting blogs, and ask if your ideal client is likely to be exposed to your offerings. – Social Media Today

Now that you know who your ideal customers are, you need to find where they are hanging out so you can reach out to them. In this chapter, you will learn where your customers spend their time online, what type of content appeals to them, and how to keep them engaged.

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Want to add a resource to this chapter? Tweet me with “How to Attract Customers Chapter 4″ and provide a link.

 

Chapter 5: How to Attract Customers

Before you can pitch the “right” solution, you have to understand the “right” customer problem. – Ash Maurya of Running Lean   

How to find customers? That’s the question this chapter will help you answer. To reach new customers, you’ve got to get their attention. Learn the simple tactics that will set you apart from the competition and gain the attention of your ideal customers.

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Want to add a resource to this chapter? Tweet me with “How to Attract Customers Chapter 5″ and provide a link.

 

Chapter 6: Intermediate Strategies for Getting More Customers

Content WAS king. Now Content is a knight at the round table along with Identity and Relationship. – Amit Singhal   

Now that you’ve got the basics down, it’s time to move up a level to intermediate strategies. In this chapter, you will learn how to leverage the media to help increase your public profile, generate social proof, promote your product and spread your brand. Instead of coming across as a salesperson for your company, you become an authority in the marketplace. All of which serves to bring targeted buying traffic to you.

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Want to add a resource to this chapter? Tweet me with “How to Attract Customers Chapter 6″ and provide a link.

 

Chapter 7: Advanced Customer Targeting Techniques

You need to continue the conversation already going on in their minds. – Robert Collier   

In this chapter, you will find advanced concepts and tactics to help you further refine who your ideal customers are and in turn, increase conversions. You will also learn why you should pivot, but not jump, when faced with information that questions your assumptions about your target customers.

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Want to add a resource to this chapter? Tweet me with “How to Attract Customers Chapter 7″ and provide a link.

 

Chapter 8: What NOT To Do (Avoid These Mistakes!)

Life’s too short to build something nobody (or not enough people) wants. – Ash Maurya of Running Lean   

This chapter brings you real world examples of what can go wrong when you don’t do your homework. These stories serve as cautionary tales on the importance of targeting the right customers.

Find out what happened when Jarrod Drysdale realized that sometimes people don’t want their problems solved. Read closely so you don’t make the same mistakes he and others made.

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Want to add a resource to this chapter? Tweet me with “How to Attract Customers Chapter 8″ and provide a link.

 

Chapter 9: Customer Attraction Case Studies

Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. – Peep Laja   

This chapter is all about customer attraction done right. Study how these businesses have applied the concepts and techniques you’ve read in previous chapters in order to get more customers. If you come across other case studies, please tweet the link to me. I’d like to compile a comprehensive resource that everyone can refer to anytime they feel “stuck”.

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Want to add a resource to this chapter? Tweet me with “How to Attract Customers Chapter 9″ and provide a link.

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