A few weeks ago, I wrote about Kickstarter failures that were difficult to find because Kickstarter intentionally prevents failed campaigns from being indexed by the search engines…and how I managed to find (what turned out to be) about 59% of the unsuccessfully funded projects.

My article generated a lot of attention, including Mashable and VentureBeat (which republished my post). I’d like to think that it was all this attention that finally led Kickstarter to launch a stats page with data and basic metrics about the projects.

I was wrong.

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For the first time ever, the Kickstarter failure numbers are revealed.

I recently came across Dan Misener’s article, Kickstarter hides failure, where he talked about how Kickstarter makes it difficult for you to see/find failed projects. They intentionally prevent failed campaigns from being indexed by the search engines (through “noindex” robot meta tags).

Dan’s article got quite a bit of attention. And in his follow-up post, he posed some interesting questions that led me to do some investigation of my own. Questions like:

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Do you need more customers?

Are you wasting a lot of time with tire kickers who seemed interested but never buy?

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Getting to the top of the search engines has never been simpler…

Wait, what?!

Are you serious? Did you not see what Google did to blog networks with their latest search ranking algorithm change?

And what about the Panda updates?

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